Case Study: How Glitterbox Recordings built an iconic label, party series & brand

Glitterbox Recordings, founded in 2014 as part of Defected Records, has grown into a worldwide brand by blending disco and house music with bold visuals and inclusive events. Its success stems from:

• Musical Focus: A mix of timeless disco and modern house.
• Visual Identity: Glittery, disco-inspired designs.
• Community Values: Welcoming spaces for all, including LGBTQ+ representation.
• Event Excellence: Immersive parties with standout DJs, drag performers, and custom visuals.

Key milestones include moving from Space Ibiza to Hï Ibiza in 2017, launching a record label in 2016, and adapting through digital content during the pandemic. With a "quality over quantity" approach to music releases and a focus on audience connection, Glitterbox continues to thrive globally...

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