“Unlike most competitors, we don’t say, ‘How much could I charge and get away with it?”: Uli Behringer on Behringer’s pricing philosophy

Behringer has built a loyal following of synth and gear obsessives thanks to its ability to develop uber-affordable music hardware – often inspired by far more expensive counterparts.

And in a new interview with Sweetwater, the company’s main man Uli Behringer explains why its pricing model is so instrumental in its success.

The post “Unlike most competitors, we don’t say, ‘How much could I charge and get away with it?”: Uli Behringer on Behringer’s pricing philosophy appeared first on MusicTech.

View the full article