Sound design in Massive: Saad Ayub’s essential techniques

A lot of music producers hold themselves to this lofty standard – thinking they need to design every sound from scratch. There’s this belief that the best artists, the ones they admire, are creating everything from an initialized preset, and if they’re not doing the same, then they’re somehow failing at self-expression. That mindset leads to the idea that relying on presets is “cheating.” But that couldn’t be further from the truth, and no one knows this better than Saad Ayub…

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