Insomniac Events, founded by Pasquale Rotella in 1993, has grown from underground Los Angeles warehouse parties to a global force in electronic music event promotion and distribution. Starting with events like Nocturnal Wonderland and culminating in the renowned Electric Daisy Carnival, Insomniac has expanded its reach across the US and internationally, partnering with Live Nation along the way. They organize a variety of events, from large-scale festivals like Beyond Wonderland and HARD Summer to genre-specific raves under brands like Dreamstate and Bassrush, and also manage nightclubs and host concerts. Beyond events, Insomniac operates a record label and provides a mobile app for attendees, consistently focusing on creating immersive experiences and fostering a vibrant community within the electronic music scene, as evidenced by their recent collaboration with Tomorrowland for the UNITY series in Las Vegas.