Pioneer DJ has long been a dominant force in the professional DJ equipment market, renowned for producing industry-standard gear like CDJs and DJM mixers. While historically known as Pioneer DJ, the company's parent entity underwent a name change to AlphaTheta Corporation in 2020. Even with this change the "Pioneer DJ" brand has remained very strong. However, recently AlphaTheta corporation has stated that future products will be released under the Alphatheta brand. They have a rich history of innovation, from pioneering CDJ technology to developing the Rekordbox software. Their products are staples in nightclubs and DJ booths worldwide, reflecting their commitment to quality and functionality. This has lead to the brand being very well known, and very respected in the DJ community.