Serato is a prominent music software company, founded in Auckland, New Zealand in 1998, that specializes in creating software for DJs and music producers. Initially known for their "Pitch 'n Time" plugin, which allowed for tempo changes without altering pitch, Serato gained significant traction in the DJ industry with the release of Serato Scratch Live in 2004. This software, in collaboration with Rane, enabled DJs to control digital music using vinyl records, revolutionizing the way DJs performed. Over the years, Serato has continued to innovate, releasing products like Serato DJ, Serato Sample, and Serato Studio, catering to both professional and aspiring DJs and producers. Their software is known for its reliability, low latency, and integration with a wide range of DJ hardware. In 2023, Serato was acquired by AlphaTheta Corporation, the company behind Pioneer DJ, marking a significant consolidation in the DJ technology market, although both brands continue to operate independently.