The George IV is a well-known pub and live music venue on Brixton Hill in South London. Located at 144 Brixton Hill, it has long been part of Brixton's nightlife, hosting everything from live bands and DJs to comedy, quizzes and club nights. During the late 1990s and 2000s it became particularly popular within London's underground dance music scene, regularly staging Sunday daytime hard house, hard trance and techno events such as Afterlife, giving clubbers an alternative to the traditional late-night rave. Its intimate layout and dedicated function room made it a favourite venue for promoters looking to create a close-knit atmosphere, and it became an important stepping stone for many up-and-coming DJs. Today, the George IV continues to serve as a traditional London pub while maintaining its reputation as a versatile venue for live entertainment and community events.