CTW Promotors Frantic Amanda Posted April 20, 2004 CTW Promotors Share Posted April 20, 2004 LASHED: Lisa Lashes to play French Connection, London's Regent St FCUK Hits the Airwaves For many years now brands have been expanding out of their traditional areas and exploring new ways to touch their customers̢۪ lives. French Connection has always led the pack and this season is no different. Since the launch of digital radio, hundreds of new stations have popped up. But none of them are doing anything different. The same songs are played by the same DJs with the same jingles. This was a perfect opportunity for French Connection to take the brand to another level, and really shake up the world of radio. Launching on April 1st 2004, FCUK FM will be heard on digital satellite radio and online at fcuk.com. Broadcasting 24 hours a day internationally, the radio station is being supported by a global advertising campaign in press, outdoor and television. Leading sound house, delicious digital, are managing FCUK FM. They are also responsible for the creative concept, the on-air strategy and station branding for this ground-breaking project. On Friday 30th April Lisa Lashes will go live over the FCUK World Network, live and direct into every single FCUK store across the globe! This will be a rare chance for you to see the Worlds Premier Hard Dance DJ go at for 60 all too brief minutes in the stunning backdrop of London̢۪s Regent Street! Broadcast from the store window Lisa will be giving away VIP tickets to the Lashed event on May 2nd at SEONE as well as other signed merchandise! Her show starts at 6pm sharp so make sure your there or listening to the Queen of Hard Dance rock the world of FCUK! Quote Link to comment Share on other sites More sharing options...
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