DJ TechTools Posted January 23, 2024 Share Posted January 23, 2024 Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles. The post Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name change appeared first on DJ TechTools. View the full article Quote Link to comment Share on other sites More sharing options...
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