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Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name change

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Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.

The post Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name change appeared first on DJ TechTools.

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