“Your subscription goes to the artist you listen to”: Deezer boss explains what it does differently to other streaming platforms

[MusicTech]

Alexis Lanternier, Deezer’s CEO, has shared how the platform acts differently to other streaming competitors to tackle low royalty rates.

Lanternier was appointed CEO of the platform back in July 2024, with a mission to make its royalty system “user-centric”.

Currently, Deezer is a smaller contender in the global market and has nearly 10 million subscribers, with larger competitors like Spotify coming in at 263 million. However, it recorded an 11 per cent growth in its last quarter, and was also the only music streaming brand to add its name to the global statement on AI training back in 2024...

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